Primer Product Release

   Dear World,

     "Hold on to your dreams" was created while holding onto dear life in fall of 2022. Holding onto an end goal can feel like a dream ad mist the endurance through the passing. Hard times created this design in an attempt to relaunch a brand which closed to the public in 2021. Jhattire closed to the world due its social impact demand.

       After complete disbelief in its mission, in Fall 2023 JH Attire was reimagined in a sense of "pick up where you've left off" and It's okay to pick up where you left off"and "It's also okay to start over." Similar to a one-man show, JH realized it became an outlet to anxiety and depression - that's when the brand decided to take it seriously with ease.  #mentalhealth #motivation.

    This is all or nothing! We can't keep hiding from our true selves! Following and wearing all the masks! All the active battles we must accept. This collection inspired by the delicate balance between chasing dreams and clinging onto dear life. Each design is a testament to perseverance and the willingness to start over. 

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Hold Onto Your Dreams,

Jhattire